Ling Heather honey is reddish/orange to dark amber. It has a slightly bitter, tangy, pungent, smoky, mildly sweet taste that persists for a long time. It has a strong distinctive woody, warm, floral, fresh fruit aroma reminiscent of heather flowers. The crystallisation rate is quite slow and in early stages results in a smooth light-coloured mass, and if very pure, it may not crystallise at all. Some beekeepers feel that the purest Heather Honey comes from higher moors (British Bee Journal April 4, 1912).